Most of us who have visited Facebook at least once in the last week will know that there have been a number of significant changes made to personal profiles and the way that pages and people are interacted with.
No-one ever likes change and while it is a bit of an inconvenience at times, we don’t often understand the reason why these changes are being made. Bottom line is that it’s in Facebook’s best interest to create a user-friendly system that will ultimately help people connect, and help the larger audiences namely business, use Facebook in a way that is beneficial. I don’t know about you, but with Facebook being such a HUGE & COMPLEX site I wouldn’t like to be the one overseeing such a massive platform of interaction!
I’ve been watching people’s reactions over the last few weeks to different things, and id like to encourage you to not only embrace the changes, but also only believe what you hear from Facebook themselves. You know how fast gossip and hot news moves, speculation moves even faster! There are so many time wasting messages being posted on people's walls and business pages at the moment, it’s time that we saw through these man-made messages, and went straight to source.
As business owners our time is short, we don’t have time for trying to work out what’s rubbish and what isn’t. Following what everyone else is posting isn’t always the right thing to do. Your fans don’t want to see chain-like rubbish posted on business walls either. There’s nothing wrong with discussing changes and happenings on your business walls, just make sure that you are professional when being relational and interactive with your fans.
Firstly, let me quickly tell you about a few trusted pages you can follow that will keep you up to date with the latest news on Facebook changes and issues:
Known issues on Facebook https://www.facebook.com/KnownIssues will keep you up to date with system issues. They will post information about system errors, downtimes, issues they are working on and more.
Facebook https://www.facebook.com/facebook A page solely on Facebook which tells you about new features, news, gives helpful tips on how to use the system, and more.
Facebook Studio - https://www.facebook.com/FacebookStudio A community for agencies and marketers doing great work on Facebook.
All Facebook - https://www.facebook.com/allfacebook An insightful blog on the ins and outs of Facebook.
Secondly, let me identify a few of the ‘useless speculation posts’ floating around at the moment.
1. Changes made to pages (where you could no longer unlike a page from your newsfeed) were due to all the ‘silent tagging’ going on a few weeks ago. There was so much speculation on this, and while I do believe Facebook was watching, there is no evidence (apart from speculation and timing issues), that the changes made that week were due to silent tagging (you all have your own personal opinions on this). Changes that were made that week were the beginning of the major changes Facebook were making.
2. Facebook charging to be a member – these posts keep surfacing every few months. And while we cant tell what will happen in the future, im not sure that its in the best interest of Facebook to charge people to have their profiles live. There are plenty of other ways for them to make money before they head in that direction. These are HOAX messages. If you haven’t heard it from Facebook direct, then there’s no point believing it and reposting it.
3. New Algorithm formula – many of you will have seen these posts in the last few days where businesses are asking you to like their status so they continue to see your posts. Don’t be alarmed by these messages and begin thinking that people wont be able to see your posts anymore. If you continue to interact with your fans in a way that they are interacting and creating activity on your page, then they will continue to see your posts. This has always been the way its worked and will continue to be the way it works.
4. Liking statuses in order to see a business page's posts -
DON'T FORGET!!!! Starting today: New Facebook Procedures - all page owners are asked to tell fans: If you are not an active fan of mine (liking or commenting on photos) as of October 31, 2011 you will no longer see updates from me in your news feed! They will also be removing the "Discussions" & "Reviews" tabs. PLEASE LIKE THIS STATUS if you want to see my posts!
You should not have to 'make' your fans like your status or photos in order to get interaction from them so that the possibilities of them seeing your page are greater. If you ARE providing good content and posts that people will want to interact with, then you have a greater chance of your page being seen. Lead with good quality posts and good content and people will want to interact with your page giving better results on Facebook. You will still see updates of pages you havent been 'made' to like, this is a false claim!
Thirdly, let’s look at a few positive things! The new newsfeed type box down the side, seems to show more of the interaction that people have with pages. The opportunity for people to find and connect with your page is now greater. If they see their friends actively involved in a page, they are more likely to check it out! Not only that, the new changes will bring in some new features for business not only in the areas of applications and functionality, the way we can graphically present our businesses will also change for the better.
Any major site needs to make changes at some point to keep things running smoothly and to facilitate growth. Ebay went through some huge changes not that long ago, Paypal are always making changes, and Facebook are just doing what they need to do to keep up with massive growth, growing trends and possible competitors, just like any business should!
Let’s stop focusing on the things we can’t change, and move on with the things we can. The power of Facebook for business is reinforced to me day in day out. Facebook is a FREE platform that has changed the course of history for traditional business. Its your choice how you use it!
Yours in Business
Market Me Marketing